Or so Rupert Murdoch would have us believe when he cited– ”The future of journalism is more promising than ever, limited only by editors and producers unwilling to fight for their readers and viewers, or government using its heavy hand either to over-regulate or to subsidize.”

Murdoch the CEO of News Corp. and its many subsidiaries was speaking at the Federal Trade Commission earlier in the week. There he used the opportunity to outline a three-part mandate for newspapers wishing to survive the turmoil of change. His advice: “deliver content to consumers via every possible medium, digital and physical; get them used to the idea that they’ll have to pay; and continue agitating for media deregulation.”